What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Uniting Brands with

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University of Illinois Urbana-Champaign

The Ultimate Playbook

Name, Image, and Likeness (NIL) may be the new frontier in collegiate sports marketing, but NIL is not new to The Brandr Group. The TBG Team has been creating partnerships between athletes and brands for decades, including with organizations such as the NFLPA, NBPA, MLBPA, and USWNT. We are now the go-to experts in the college ecosystem, representing the group rights of student-athletes to help brands amplify their marketing campaigns.

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A NIL solution for everyone

We collaborate directly with our university partners to represent student-athletes, ensuring they receive fair market value for the use of their NIL.

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Accelerate your growth and exposure by teaming up with the right athletic ambassador.

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Team up with TBG to drive incremental licensing revenue, create alignment for your brand strategy, and develop NIL opportunities for your student-athletes to work with some of the best brands across the country.

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Ready to make a name for yourself in the college product space? With our expertise in group licensing rights, we can help you create and market co-branded merchandise that sets you apart.

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You've joined super fans and invested alumni together to streamline and optimize NIL opportunities. We have the expertise you need to grow and deliver on the promise of sustained impact.

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12 former college athletes, 400 years of combined agency experience, and over 10,000 student-athletes represented

We're a team of real people, not an anonymous marketplace. We use our experience and expertise to connect athletes with the right brands. With TBG's support, student- athletes and brands find the right opportunities to achieve success both on and off the field.

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