What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Content Licensing

The rights to broadcast or distribute historical video and still image content featuring collegiate student-athletes.

Media content is key.

Video plays a significant role in how we connect and consume media today. Working with the conferences and rights holders, The Brandr Group created the Content Licensing Platform to allow brands access to historical footage and still images. TBG provides access to archival footage for all Power 5 Conference universities in all sports. Our Content Licensing Services provide AI-enabled options development, clipping, player clearance, and pricing. Brands seeking footage for commercials, documentaries, movie, or digital advertising can leverage this powerful resource while compensating the student-athletes just as professional athletes have been for decades.


Leverage Content Licensing

With our expertise and resources, Pfizer created a PSA promoting COVID vaccination awareness using SEC game footage & NIL Group Rights. We executed this initiative for men’s and women’s student- athletes to provide broad reach for our brand partner.

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Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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