What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Our partners

We value our partnerships and have unique expertise for every group.

Game-changing Alliances

At The Brandr Group, we are focused on our student-athletes and ensuring they receive fair market value for the use of their name, image, and likeness. We collaborate with all groups to help elevate brands, increase university attraction, and create opportunities for student-athletes.

Student Partners

The Brandr Group provides transparency and fairness for our student-athletes. We have a zero conflict of interest policy when representing student-athletes' fair market value. Our unwavering commitment to NCAA guidelines ensures that we receive no additional compensation from universities or multi-media rights partners. Join us in shaping a brighter future for collegiate athletes.

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Licensee Partners

The Brandr Group collaborates with licensees to create compelling co-branded products. Leveraging our group licensing rights, we facilitate the creation of innovative merchandise that seamlessly merges your brand with the influence of athletes. Our team handles all royalties and payments, guaranteeing smooth transactions for all parties involved.

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Brand Partners

We spend time getting to know our student-athletes and connect them with the perfect opportunities. Unlike anonymous marketplaces, we are real people (and former athletes) who bring our wealth of experience to the table. Collaborating with America's premier brands, we create captivating activations that leave a lasting impact.

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University Partners

Our innovative university collaborations unlock new doors and create exciting opportunities for student-athletes across all sports and narratives. We recognize the significance of NIL for universities when it comes to attracting top talent, and we help our partners stand out.

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Collective Partners

Collectives play a vital role in recognizing student-athletes’ fair market value and amplifying their performance. These dynamic communities also serve as a powerful connection between university super fans and the players. Together, we are working toward a future where excellence is celebrated, and relationships are established on and off the field.

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During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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