What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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What we do

The Brandr Group is a full-service NIL agency.

Forging Winning Partnerships

Experience the most thrilling advancement in sports marketing in half a century. We can now share student-athletes' narratives through a range of mediums, from social media to print and in-person appearances. Enter The Brandr Group, a full-service NIL agency that represents the Group Rights of 12,000+ student-athletes at over 80 universities across the country in licensing, sponsorship, and content licensing opportunities.

Brand Activations

Position your brand for success in collegiate sports marketing with TBG. We help brands leverage student-athlete NIL and university IP to maximize the value of marketing campaigns and drive results.

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Content Licensing

Collegiate athletics resonate deeply with fans, and video content is estimated to have as much as 12X more impact than text. Complement your brand with archival footage through our Content Licensing Platform.

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Group Rights

Group Rights is a strategic component of marketing and refers to a system in which a group of athletes, rather than individual athletes, pool their NIL rights and partner with third parties for use in commercial ventures.

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Licensed Player Product

The names on the back of a jersey. Caricatures. Team roster listing on a tee-shirt. Bobbleheads. All of that and more are now created with NIL and generate direct fair market value compensation for student-athletes.

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Non-Collegiate & Alumni

Take advantage of our partnerships with NFLPA, MLBPA, and more for meaningful group licensing opportunities, or tap into nostalgia with powerful alumni campaigns.

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During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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