What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Developing opportunities for Collectives within the NIL landscape.

Unleash the collective force

Collectives are an important part of the ecosystem supporting student- athletes in performance and recognition of their Fair Market Value, along with connecting super fans of the university with the players in powerful ways.

Our audiences

The Student-Athlete

We collaborate with the Collectives to create opportunities for compliant compensation, performance enhancement, and a better student- athlete experience.

Prospective Collective Members

Leveraging some of the most powerful data analytics in the world, we support targeted messaging for new member acquisition, contribution growth, and retention.

Student- Athlete Families

Working with leading providers in private and commercial aviation to support families of student-athletes attending games and events throughout the season.

Collective Member Value and Retention

We provide development and execution of NIL merchandise, autographed collectibles, virtual and onsite live event management. Our portfolio of solutions is just the beginning as we help to create compliant solutions for Collectives to build recurring revenue and quality student- athlete programming.


How does The Brandr Group work with Collectives?

The Brandr Group partners with collectives in a variety of ways including development of opportunities for NCAA compliant compensation of athletes and fundraising development strategies.

Can Collectives pay the student-athlete directly if working with The Brandr Group?

No. In order to maintain the integrity of our University Collaboration agreements and NCAA guidelines, the activations must be paid to The Brandr Group who will then pay the student-athlete and consolidate tax reporting.

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers