Working with groups of athletes to pool their NIL rights.
Let's break it down.
At the most basic level, Group Rights is when we work with three or more athletes from one team or any six athletes from multiple teams at any given university. By creating these “groups” of student- athletes we’re able to include our school partners’ university-owned marks and logos to create the ultimate level of affinity with customers and elevate a brand’s credibility.
Wrangler Case Study
In 2023, Wrangler, the iconic American jeans maker, launched their first-ever officially licensed collegiate apparel line. To promote the line, they teamed up with The Brandr Group and a diverse group of Texas student- athletes who embody Wrangler's brand identity and western heritage. The collaboration was a huge success, driving sales and building a stronger connection between Wrangler and the college sports community.view case study
Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."
Director of Licensing and BrandingNebraska Huskers
The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."
Director, Licensing and Brand ManagementUniversity of Missouri
During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."
Director of LicensingMichigan State University