What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Group Rights

Working with groups of athletes to pool their NIL rights.

Let's break it down.

At the most basic level, Group Rights is when we work with three or more athletes from one team or any six athletes from multiple teams at any given university. By creating these “groups” of student- athletes we’re able to include our school partners’ university-owned marks and logos to create the ultimate level of affinity with customers and elevate a brand’s credibility.


Wrangler Case Study

In 2023, Wrangler, the iconic American jeans maker, launched their first-ever officially licensed collegiate apparel line. To promote the line, they teamed up with The Brandr Group and a diverse group of Texas student- athletes who embody Wrangler's brand identity and western heritage. The collaboration was a huge success, driving sales and building a stronger connection between Wrangler and the college sports community.

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Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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