What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Taco Bell Case Study


For nearly a decade, as part of their media purchase with ESPN, Taco Bell has celebrated football’s most important fans, the students, by creating the Live Más Student Section at the year’s biggest football games.


Our campaign was all about forging connections with student-athletes to amplify the visibility of the Taco Bell Live Más Student Section. We focused on portraying authentic stories and showcasing what it truly feels like to be a part of the Live Más Student Section. By collaborating closely with student-athletes, we were able to capture their experiences firsthand which ignited a sense of excitement, drawing in more people to embrace and join in on the experience.


We worked with fifteen female members of the FSU Softball, LSU Women's Basketball, TCU Women's Soccer, Michigan Women's Track and Field, and Georgia Women's Volleyball teams to showcase their experience via Tik Tok of sitting in the Live Más Student Section.

NIL done right.