Wrangler Case Study

Opportunity

Wrangler, a long-standing American jeans manufacturer, launched their first officially licensed collegiate apparel line.

Objectives

Our goal with this campaign was to work with a diverse mix of Texas student- athletes who authentically aligned with Wrangler’s brand identity and western heritage. In doing so, we would leverage their influence in all marketing creative and promotion for the new product line, ultimately enhancing sales.

Activation

We coordinated a compelling product photoshoot featuring three star student-athletes for Wrangler’s marketing collateral. We also aligned the brand with nine talented Student-Athletes to amplify product sales through engaging social media promotions. The resulting fusion of athleticism and style propelled the line to be a top-seller for the fall of 2022.