What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Wrangler Case Study


Wrangler, a long-standing American jeans manufacturer, launched their first officially licensed collegiate apparel line.


Our goal with this campaign was to work with a diverse mix of Texas student- athletes who authentically aligned with Wrangler’s brand identity and western heritage. In doing so, we would leverage their influence in all marketing creative and promotion for the new product line, ultimately enhancing sales.


We coordinated a compelling product photoshoot featuring three star student-athletes for Wrangler’s marketing collateral. We also aligned the brand with nine talented Student-Athletes to amplify product sales through engaging social media promotions. The resulting fusion of athleticism and style propelled the line to be a top-seller for the fall of 2022.

Campaign Results


Earned Media Value


Media Impressions


Media Outlets Covered