What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Licensed Player Products

Redefining what authenticity means in collegiate athletics.

Authenticity matters.

Let’s face it, there’s a lot of counterfeit merchandise in the world today. The Brandr Group is committed to protecting NIL opportunities for student-athletes. That’s why we created the Licensed Player Product (LPP) tag for all merchandise we represent. Using state-of-the-art micro-optic technology we work to authenticate what’s “real” and ensure athletes receive what is rightly owed to them.


Licensed Player Product

The Licensed Player Product (LPP) tag serves as a powerful symbol of authenticity and integrity, allowing consumers to confidently support student-athletes by purchasing genuine merchandise. The Brandr Group is committed to protecting student-athletes' interests and creating a trustworthy environment where brands and student-athletes can unite in a fair and mutually beneficial way.

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During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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