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NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Joe Moore Award Announces Partnership with The Brandr Group

Partnership expands opportunities for team-focused award to engage athletes

PONTE VEDRA BEACH, Fla. – The Joe Moore Award, awarded annually to college football’s most outstanding offensive line unit, has announced an innovative partnership with The Brandr Group (TBG) that will open new doors to Name, Image and Likeness (NIL) opportunities for award nominees. The first partnership is with medical technology growth company Enovis™, as its DonJoy® brand will sponsor the award this season.

The Joe Moore Award is the only major college football award to honor a group of players rather than a singular student-athlete, and each season it recognizes the toughest, most physical offensive line in the country. Earlier this month, the semifinalists were unveiled for this year’s honor, including Florida State, Georgia, Kansas State, LSU, Michigan, Missouri, Notre Dame, Oregon, Oregon State, Tennessee, Texas and Washington.

The partnership with TBG lays the groundwork for multiple partners to engage with the Joe Moore Award, establishing it a trendsetter in embracing the potential of NIL to benefit its honorees, while also recognizing the value of teamwork.

“The Joe Moore Award gives the big men their due, paying homage to the tough, physical offensive lines who do the dirty work to help their team succeed on the field,” said Aaron Taylor, a two-time All-American offensive lineman at Notre Dame and Super Bowl winner in the NFL. “We’ve always been proud to honor a group of athletes, recognizing the importance of teamwork and collaboration. It’s a natural next step for us to push the envelope by building this innovative partnership with The Brandr Group, and we’re thrilled that DonJoy will be our first official partner.”

DonJoy will be featured as an official partner in the finalist and winner announcement videos narrated by Taylor, the award’s co-founder, executive director of the Foundation for Teamwork and a CBS Sports college football commentator. Scheduled for release in December, the videos are projected to reach millions of viewers via social media channels including Instagram, X (formerly Twitter) and YouTube.

“Offensive linemen must be in peak physical condition to excel on the field and ultimately win the Joe Moore Award,” says Terry Ross, President, Enovis Bracing and Supports. “This sponsorship highlights the association between our best-in-class product technology that helps protect the ‘best of the best’ offensive line units and epitomizes our dedication to Creating Better Together™.”

Nearly all college football teams use DonJoy products, and more than 95 percent of Division I linemen trust the DonJoy Defiance® knee brace to prevent injury. This sponsorship further demonstrates DonJoy’s already robust dedication to college football and highlights the critical role DonJoy products play in enhancing athletes’ stability and support to help them consistently perform at their best.

“This partnership allows Enovis and DonJoy to celebrate the season’s best offensive line units and is a testament to the team at the Joe Moore Award that they want to create opportunities for student-athletes to actively promote the award and their teammates’ success,” said Chris Marciani with TBG.

About The Brandr Group

The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to more than 90 college athletic programs and their student-athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.

About the Joe Moore Award

The Joe Moore Award is named after Joe Moore, widely regarded as one of the best offensive line coaches in college football history, most notably for his work at Notre Dame and the University of Pittsburgh. Over 18 seasons, Coach Moore sent 52 players on to the NFL, including Bill Fralic, Mark May, Russ Grimm, Jimbo Covert and others. The Joe Moore Award trophy, crafted by legendary sports sculptor Jerry McKenna, is the largest trophy in college football, standing at a height of 6 feet and weighing in at 800 pounds. The perpetual trophy is made available for display by the winning university until the conclusion of the following college football season.  Past recipients of the Joe Moore Award include the offensive lines of Alabama (2015, 2020), Iowa (2016), Notre Dame (2017), Oklahoma (2018), LSU (2019) and Michigan (2021, 2022).

About the Foundation for Teamwork

The Foundation for Teamwork, home of The Joe Moore Award, is a 501(c)(3) organization dedicated to fostering teamwork in all societal endeavors and bringing that spirit of collective achievement to athletics, education, and organizations.

About Enovis®

Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. The Company’s shares of common stock are listed in the United States on the New York Stock Exchange under the symbol ENOV. For more information about Enovis, please visit www.enovis.com.