What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Ibotta Announces New Partnership to Champion Female Collegiate Athletes

We’re thrilled to announce a first-of-its-kind collaboration with female collegiate athletes between Ibotta, Inc., Pearpop and our team at The Brandr Group. This new NIL program will showcase some of the top women’s student-athletes, including UConn All-America basketball player Paige Bueckers.

Partnering student-athletes will create original social media content, including a fun new series call “Fridge Raiders” where players will critique their home fridges and provide their parents with a grocery list of food that keeps them happy and fueled.