What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Hally Hair launches NIL activation with SEC softball teams

The joy and individual personality of college athletes shine through NIL opportunities.

It’s tournament time, and we’re excited to continue our partnership with Hally. We’ve connected with three of the top softball programs in the country for a one-of-a-kind partnership that will let athletes from Georgia, LSU and Tennessee let their school spirit shine.

These talented players will be donning Hally ShadeStix, a temporary hair coloring, that will enable them to represent their teams on the diamond. Each team filmed in their official team gear showing how they like to get game day ready, incorporating Hally’s Shade Stix into their looks.

Keep an eye out for Georgia’s Sydney Chamblay, Jaiden Fields, Dallis Goodnight and Jayda Kearney; LSU’s Danieca Coffey, Ciara Briggs, Madilyn Giglo and Ali Kilponen; and Tennessee’s Mackenzie Donihoo, Kiki Milloy, Karlyn Pickens and Ashley Rogers this week and best of luck to all the teams!