What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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University of Mississippi Athletes Kick Off May With Day of Service

Thanks to a group NIL program between The Brandr Group, The Grove Collective and Wheels Up, more than 25 Ole Miss student-athletes were able to participate in a day of service supporting the Mid South Food Bank.

The organization provides foods to local agencies and food distribution sites in 31 counties across Tennessee, Mississippi and Arkansas. The Meals Up initiative has led the fight against rural. Hunger, raising nearly 90 million meals for Feeding America.