What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

Have more Questions?

Send us your questions and we will respond within 24 hours!

Contact Us

The Brandr Group, Hyperluxe strike partnership with Ole Miss’ Grove Collective

“NIL done right” is about finding the right partners, fair market value for student athletes, and stories that fans can connect with. This new partnership with The Grove (Ole Miss) and Hyperluxe.gg powerfully delivers on those via eSports engagement.

The best is yet to come!