What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Case Studies

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Wrangler Case Study

Wrangler, a long-standing American jeans manufacturer, launched their first officially licensed collegiate apparel line.

Taco Bell Case Study

Taco Bell has celebrated football’s most important fans, the students, by creating the Live Más Student Section at the year’s biggest football games.

Pfizer Case Study

By aligning its brand with student-athletes, Pfizer was able to tap into the passion and loyalty of college basketball fans.

HawaiiUSA Federal Credit Union Case Study

HawaiiUSA is committed to strengthening communities and empowering members with the tools and support needed to simplify their finances and achieve their goals.
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Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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